BRASS RING AWARD

The Brass Ring Awards honor attractions for outstanding promotions work in ten categories: Integrated Marketing Campaign, Marketing Collateral, Media Kit, Outdoor Signage, PR Campaign, Print Advertisement, Radio Commercial, Seasonal or Special Event Campaign, TV Commercial and Website.

Class 1: Amusement and waterparks under 500,000 in annual attendance; family entertainment centers; attractions; nonprofit zoos, aquariums, and museums; and concessionaires

Class 2: Amusement and waterparks 500,001-1 million in annual attendance; hotels and resorts; casinos; and for-profit zoos, aquariums, and museums

Class 3: Amusement and waterparks 1 million-2 million in attendance

Class 4: Amusement and waterparks 2 million-plus in attendance

Class 5: Manufacturers, suppliers, and consultants

2007 Brass Ring Award winners are:

INTEGRATED MARKETING CAMPAIGN

Class 1
Air Zoo, Portage, MI, USA [ View Integrated Marketing Campaign ]

Class 2
TusenFryd AS, Vinterbro, Norway [ View Integrated Marketing Campaign]

Class 3
Calgary Exhibition & Stampede, Calgary, AB, Canada [ View Integrated Marketing Campaign ]

Class 4
Santa Cruz Beach Boardwalk/Santa Cruz Seaside Co., Santa Cruz, CA, USA [ View Integrated Marketing Campaign ]

MARKETING COLLATERAL

Class 1
Speedzone Los Angeles, City of Industry, CA, USA [ View Marketing Collateral ]

Class 2
Beach Park, Aquiraz, Ceara, Brazil [ View Marketing Collateral ]

Class 3
DNC Parks & Resorts at KSC, Kennedy Space Center, FL, USA [ View Marketing Collateral ]

Class 4
Sentosa Leisure Group, Sentosa, Singapore [ View Marketing Collateral ]

MEDIA KIT

Class 1
Silverwood Theme Park - Boulder Beach Water Park, Athol, ID, USA [ View Media Kit ]

Class 2
Indiana Beach, Inc., Monticello, IN, USA [ View Media Kit ]

Class 3
Calgary Exhibition & Stampede, Calgary, AB, Canada [ View Media Kit ]

Class 4
Santa Cruz Beach Boardwalk/Santa Cruz Seaside Co., Santa Cruz, CA, USA [ View Media Kit ]

OUTDOOR SIGNAGE

Class 1
Calgary Zoo, Botanical Garden & Prehistoric Park, Calgary, AB, Canada [ View Outdoor Signage ]

Class 2
Beach Park, Aquiraz, Ceara, Brazil [ View Outdoor Signage ]

Class 3
Calgary Exhibition & Stampede, Calgary, AB, Canada [ View Outdoor Signage ]

Class 4
LEGOLAND California, Carlsbad, CA, USA [ View Outdoor Signage ]

PR CAMPAIGN

Class 1
Space Center Houston, Houston, TX, USA [ View PR Campaign ]

Class 2
Promotora Xel-Há, Cancun, Quintana Roo, Mexico [ View PR Campaign ]

Class 3
Calgary Exhibition & Stampede, Calgary, AB, Canada [ View PR Campaign ]

Class 4
Santa Cruz Beach Boardwalk/Santa Cruz Seaside Co., Santa Cruz, CA, USA [ View PR Campaign ]

PRINT ADVERTISEMENT

Class 1
Air Zoo, Portage, MI, USA [ View Print Advertisement ]

Class 2
Miami Seaquarium, Miami, FL, USA [ View Print Advertisement ]

Class 3
San Diego Zoo, San Diego, CA, USA [ View Print Advertisement ]

Class 4
LEGOLAND California, Carlsbad, CA, USA [ View Print Advertisement ]

Class 5
HUSS Park Attractions GmbH, Bremen, , Germany [ View Print Advertisement ]

RADIO COMMERCIAL

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Class 1
Minnesota Zoo, Apple Valley, MN, USA [ Listen Radio Commercial ]

Class 2
Lake Compounce L.P., Bristol, CT, USA [ Listen Radio Commercial ]

Class 3
Kings Island, Kings Island, OH, USA [ Listen Radio Commercial ]

Class 4
Blackpool Pleasure Beach, Blackpool, Lancashire, UK (England) [ Listen Radio Commercial ]

SEASONAL OR SPECIAL EVENT CAMPAIGN

Class 1
Minnesota Zoo, Apple Valley, MN, USA [ View Special Event Campaign ]

Class 2
Hyland Hills Water World, Denver, CO, USA [ View Special Event Campaign ]

Class 3
Promotora Xel-Há, Cancun, Quintana Roo, Mexico [ View Special Event Campaign ]

Class 4
Knott's Berry Farm, Buena Park, CA, USA [ View Special Event Campaign ]

TELEVISION COMMERCIAL

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Class 1
Silverwood Theme Park - Boulder Beach Water Park, Athol, ID, USA [ View Television Commercial ]

Class 2
Zoo Atlanta, Atlanta, GA, USA [ View Television Commercial ]

Class 3
Six Flags Discovery Kingdom, Vallejo, CA, USA [ View Television Commercial ]

Class 4
Six Flags California, Valencia, CA, USA [ View Television Commercial ]

WEBSITE

Class 1
The Amazing Pizza Machine, Omaha, NE, USA [ View Website ]

Class 2
Noah's Ark Family Park, Inc., Wisconsin Dells, WI, USA [ View Website ]
West Midland Safari Park, Bewdley, Worcestershire, UK [ View Website ]

Class 3
Ontario Place, Toronto, ON, Canada [ View Website ]

Class 4
Ocean Park, Aberdeen, , Hong Kong [ View Website ]